Thursday 22 April 2010

FashionLDN - Virgin Blogger

To start with, before I continue with my first ever blog, I would like to make a small disclaimer; Firstly, as the title suggests, I am a complete blogger V.I.R.G.I.N so please be gentle (although I do welcome constructive criticism to my work), secondly the reason I decided to start up this blog was thanks to a lovely and inspiring customer who came into my work place today and unknowingly gave me the kick up the backside that I needed in order to pursue my future career in the competitive world of fashion and lastly the aim of this blog is to share, record and discuss my work, experiences and struggles through fashion college with other like minded people who I hope will find this helpful and inspiring for their own similar ambitions.
I am currently in my second year at the London College of Fashion studying a fantastic part-time degree in Fashion Culture and Communication which has completely opened up my eyes to the importance and relevance of fashion in the day-to-day lives of everyone, whether we are aware of it or not. I love to write; it is a simple, uncomplicated form of communication that will always be relevant, even with the speed that technology is progressing. My ultimate ambition is to work for a high fashion editorial and I know that in order to get that job you need to be one step ahead and proactive. So hopefully, if this blog takes off I will be documenting my process through university and beyond into that dream career and encouraging others that it's worth the hard work and dedication (fingers crossed!). I welcome any comments or questions and especially advice.
To get this blog rolling I have attached selected images from my most recent assignment for a unit called Styling the Product taught by stylist Gemma Sawyer (that's one major advantage to undertaking a part-time degree; the tutors are also part-time and are mostly industry professionals). My task was to research current S/S 10 trends and create a story for a photoshoot. I had to source the outfits, style the shots, organise a photographer, the hair and make-up and the location and direct the actual shoot. Taking inspiration from this Spring's trend; underwear as outerwear (as inspired by Bottega Veneta) and a feminine palette of white, cream, pink and mink, I created LAID BARE.......








Model: Georgia LaTrobe
Photographer: Sally Murray
Hair and make-up: Laura Page